Turkish Ice Cream guy in Fengchia Nightmarket in Taichung - a pure genius

As a vivid, and I would assume already obsessed reader of all literature that covers sales, marketing, seo... OK, stop, it's Taiwan blog after all, here you are talking about Taiwan.

So, being myself a sales and marketing professional, and recently also consultant, I am always thrilled to see a pure geniuses in this field.

And one is not far away from my home - he is performing (yes, exactly - he is performing, and not selling, or whatever) -Turkish ice cream sales process in nightmarket near Fengchia university.

As usual, when you go to any nightmarket, there will be ugly old world push type marketing (when advertisement are thrown on you as a pile of cold water in face), with lai lai lai (come come come), screaming psychopathic part time job taking students, in front of shoes or glasses store.

In era of google, when paid ads changed the world forever, and terms pull marketing - when customer comes to you, instead of you - trying engage him with him with such "spam" as I mentioned above, this turkish guy, is pure genius.

In same nightmarket more cynic seller are using recorded voice, making a crazy cacophony of sounds, screams and everything else.

For those, who are not in Taiwan, here is an example, of such impersonal, recorded sound-spam:

And, now, the turkish guy, instead of switching one more "lai lai lai" cacophony,  performs a show, literally FISHING for new customers, throwing an ice cream into the crowd, and in a moment, when a hand grabs it - and it grabs, believe me - it's virtually impossible to resist an impulse to grab it, if it's lands just over you nose, he pulls it back. And here you are - engaged, little fooled, entertained and suprised. What else is needed for a marketing as just all those 4 actions?

Just watch. It's a textbook example for 101 marketing studies.

Comments

[andres]

i've seen this in various nightmarkets across taiwan, certainly entertaining and eye catching but personally i would not buy in fears of being embarrassed.

[Author]

thanks for the comment, Andress. So, he not alone such guy from Turkey? I mean, is that something like a group, or franchise? if you have a photos, share, when have time

[EC]

Don't know if it is a franchise in Taiwan, but "traditional" Turkish ice cream is sold that way in Turkey as well. I guess it could be a tradition or just a really marketing!

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It is quite impressive that kind of marketing strategy. Probably if most of the street traders do it. They will have an increase in sales